SeniorTix Homepage Redesign
Improving usability by observation and accessibility evaluation.
Overview
SeniorTix is a website aggregating senior citizen discounts for events, outings, and activities. By understanding accessibility design and identifying issues through observing SeniorTix users, I redesigned the homepage to improve its accessibility and enhance its user experience.
Role
UX Designer UX Researcher UI Designer
Team
Individual
Tools and Methods
Figma Funkify Chrome Extension Inclusive Design Principles W3C Accessibility Standards
Time
3 Days
My Process
Personas
To identify user pain points, I observed two senior users navigating through the homepage of SeniorTix with the help of the extension, Funkify. Both users, Rose, 64, and George, 71, had differing levels of visual impairments and/or motor difficulties.
Here’s how a person with low vision would see the website.
Accessibility Issues
Based on my observation as well as my research, I identified the following accessibility issues:
Final Design
After creating a series of sketches, followed by testing multiple versions of prototypes, I was able to finalize my design.
My redesign focused on the two accessibility principles outlined by W3C — Perceivable and Operable. Increasing color contrast and resizing text makes it easier for senior users with poor vision to see the content. Providing larger click-areas around buttons and other elements helps aging users with low dexterity navigate the website.
Takeaways
It’s crucial to test your products on a diverse user base and consider users with any type of impairments.
Accessibility is not equal to inclusivity: pay attention to the specific needs of your audience.
Everyone has unique needs and preferences which can be challenging to incorporate into a single design.
